Maybe Alphabet Inc. (Nasdaq: GOOGL) should have named its new smartphone the “Trojan Horse.”
See, there’s a lot more going on here than the introduction of a new piece of hardware.
Now then, don’t get me wrong. The Pixel 2 is an impressive device.
And on the surface, it seems designed to compete head-on with the iPhone from Apple Inc. (Nasdaq: AAPL). After all, it sports a state-of-the-art organic light-emitting diode (OLED) and comes in standard and plus sizes.
The Pixel 2 debuted two weeks ago along with several other pieces of hardware, including an updated laptop and an artificial intelligence-powered wearable camera. And the global leader in online search got generally great reviews for its new products.
However, I have to say the real star of the show received almost no attention.
It’s the hidden ingredient that is the true driving force behind these moves.
Will it help Alphabet’s stock over the long run?