When you think of bulletproof brands, The Coca-Cola Co. (NYSE: KO) may come to mind.
After all, its brand is recognized by 94% of the global population – and, with a $196.35 billion market cap, it’s the biggest beverage company in the world.
It employs more than 60,000 people in over 200 nations. And it boasts more than 500 brands, including 21 billion-dollar ones.
Coke isn’t bulletproof.
Most of the numbers I just listed are down from just a few years ago.
Revenue in 2017 totaled $35.41 billion, a 15.5% slump from the year prior. Net income is down 80.9%.
So the folks in Atlanta are scrambling to find new products… new ideas – and fast. For instance, they’ve been eyeing alcoholic beverages, and they currently offer one, though only in Japan.
And as of this morning, according to Bloomberg sources, Coke is in “serious talks” with Aurora Cannabis Inc. (OTC: ACBFF) about producing cannabis-infused drinks.
This is big – and yet one more step toward the total mainstreaming of legal cannabis.
Is it as big as the recent deal that saw Constellation Brands Inc. (NYSE: STZ) (which owns Corona beer and Robert Mondavi wine) spending $3.8 billion to take a 40% stake in Canadian cannabis company Canopy Growth Corp. (Nasdaq: CGC)?
After all, we’re talking about a corporate partnership here – not a major investment in a cannabis company.
Plus, instead of producing an intoxicating drink to be sold in bars and liquor stores, Coke is looking to develop “health” drinks that incorporate cannabidiol, or CBD. That’s the non-psychoactive but beneficial chemical found in the cannabis plant.
In other words, Coke is looking to help ease your inflammation, pain, and cramps, not to get you high.
“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Kent Landers, a Coke spokesman, told Bloomberg. “The space is evolving quickly.”
Even so, any deal here would be hugely profit producing for Aurora – and a tremendous catalyst for the entire legal cannabis sector.
However, a Coke deal isn’t the only potential pot stock catalyst out there. In fact, it isn’t even the biggest one.
But this is…
A critical update to cannabis legislation is going into effect in a matter of days.
When it does, it will not only open the door for tens of billions of dollars to pour into the sector, but folks who take the opportunity seriously could easily become the next generation of this nation’s millionaires.
That’s why Mike Ward– executive publisher of Money Morning and Strategic Tech Investor… and my boss- is inviting you to attend an urgent, live briefing.
And he’s scheduled the live briefing not next month, not next week, but tomorrow. So you don’t have long to wait – or act.
That’s Tuesday, Sept. 18, at 11 a.m. Eastern. To hear all the critical details, I need you to sign up so we can save a space for you.
I’ll “see” you there.