Millions of investors continue to trade stocks in gold, silver and other precious metals. And don’t forget the oil, natural-gas and related energy investments that maintain their allure – even in today’s sluggish economy.
But when was the last time you heard someone extolling the virtues of helium?
And I’m not just talking about helium as most folks think of it – in those giant (and comically overpriced) shiny party balloons, or in the plump blimps that give us the super-high-angle camera shots of the Super Bowl or World Series.
You see, a unit of disk-drive maker Western Digital Corp. (NasdaqGS: WDC) says it’s discovered a way to help pump up the corporate computer network around the world.
If you’re finding it tough to make the mental jump from Greek gods and life-giving forces to life on the Nasdaq, that’s understandable. So just focus on another “life force” – or perhaps it’s more accurate to describe it as a “force of life” … the force behind the one key challenge that businesses all around the world are facing, on an increasing basis, each and every day.
I’m referring to “Big Data.”
A full 90% of the digital data that exists in the world today has been created in the last two years alone. And with all the new videos, song files, photos, blog posts, business records and Websites that continue to be created, we’re creating an additional 2.5 quintillion bytes of data each and every day.
Think about biotech research into gene therapies, social networks with billions of photos, and Web search indexing. Ditto for the millions of electronic transactions that major global retailers conduct per hour.
All those bytes have to sit somewhere.
And Western Digital says it’s developed a new device that can really help – with a big assist from helium.
The Irvine, Calif.-based company’s product is a new disk-drive architecture that’s aimed at computer networks and data centers. Filled with helium gas, the drives can deliver the faster speeds that become more critical each day – and can boost storage capacity by as much as 25% to 50%, Western Digital says.
The firm extolled those features as key to lowering overall ownership costs but declined to estimate how much clients will save by adopting this platform. Western Digital says it will debut the drives by the end of this year.
The helium hard-disk drives – which have already been christened as “Helium HDDs” in tech-sector shorthand – are a major milestone in the rapidly growing field of materials science. It’s the first time computer engineers have put helium to this use (conventional hard drives are now filled with air).
And some experts are already predicting a blockbuster breakthrough.
Taking the whole market into account, the tech-oriented research firm IHS predicts sales of 100 million helium-filled hard drives by the end of 2016 – that’s just three full years of sales.
Direct comparison of sales rates for new products in the business class computer market are hard to come by. But if the IHS forecast turns out to be correct, then the new helium-drive technology would be a blockbuster – on par with the iPhone.
Apple Inc. (Nasdaq: AAPL) released the trend-setting smart phone in June 2007. Since that time, it has remained in the vanguard of the mobile wave and continues to earn rave reviews.
According to a recent story in Popular Science, Apple has sold more than 228 million units of the pioneering smartphone worldwide in the five years since its launch.
Now then, Western Digital almost certainly won’t have the whole helium-drive market to itself.
In fact, I would be surprised if archrival Seagate Technology PLC (NasdaqGS: STX) doesn’t at least announce a competing design by the end of this year, or in early 2014 at the latest.
After all, the two firms remain in a disk-drive dogfight. With 48% of the hard-drive market, Seagate holds the top spot. But Western Digital is close on its heels, coming in at 45%.
IHS didn’t estimate the value of the overall market; but the two firms have total combined sales of roughly $28 billion.
Technological challenges, patent protections and manufacturing costs (the drives are more-complex – and thus more costly – to produce) could augment Western Digital’s head start and allow it to extend its lead, at least for a time.
Indeed, IHS believes the new technology could give Western Digital the lift it needs to take over as the industry leader: A Computerworld story that appeared just as we readied this report for you was topped by the headline: “Helium-Filled Hard Drives May Lift WD to the Top.”
Right now, that’s just conjecture. But here’s what we can say: Western Digital’s growth strategy is paying off. That’s because the helium array is the brainchild of Hitachi Global Storage Technologies, or HGST. Lured by Hitachi’s high-tech portfolio, Western Digital bought the firm in March 2011 for $4.3 billion in cash and stock.
Fast-forward two years and we can see that helium-filled hard drives offer several advantages. Because helium is one-seventh the density of air, the gas lessens the drag on the spinning disk stack. That’s also true of the arms that position the heads over data tracks.
The format also allows disks to be placed closer together. In this array, seven discs will now fit in the space that formerly held only five. And because helium conducts heat better than air, the new drives will run cooler and emit less noise.
Add it all up, and Western Digital seems to have a real winner on its hands…
As science fiction is transformed into science fact, the world advances at warp speed. And by uncovering the innovations that are fueling that transformation, we can discover and offer to you the cutting-edge opportunities to profit – here in the Era of Radical Change.