Oakland, Calif. – Now that I’m on my way home from the Fourth Annual Cannabis Business Summit & Expo, there’s one statistic I just can’t stop thinking about.
And that’s a big deal.
You see, people throw around a ton of numbers at these conferences. But their true values can be incredibly opaque.
Whether the data you pick up on the Expo floor is from an entrepreneur, a lobbyist, a politician, an investment analyst, a researcher, a salesperson, or even a “brand representative,” you’ve got to do some work with it.
You’ve got to put it under the microscope, turn it around in your head, and figure out what it truly means. While most of the “tips” you get are just noise, many are interesting enough to share with friends.
But only a very, very few are truly valuable.
I’m talking about a number or statistic that flips a switch in your brain – and points your way toward future profits in your investment portfolio.
And the one number that stuck with me is this – 25%.